Hi there, I’m Lauren. I’ve been immersed in brand building for the past 15 years. My deep understanding of consumer behavior, driven by my own consumer instincts, allows me to grasp what people truly want, need, and expect in today’s market. With the rising cost of living, consumers seek trust, social proof, and a touch of virality. Successful brand building demands a perfect blend of creativity and data-driven strategy. It’s not just about creating an attractive lookbook; the numbers need to align, and the strategy and approach must be thoughtful.

I wish I could say I dove into my career with a master plan, but that would be a lie. I've been lucky and I’ve worked really hard. I've partnered with some wonderful people at large global brands and early-stage start-ups, which have since skyrocketed into success. I take none of what I've done for granted and count my lucky stars daily for being able to do what I love everyday.

Outside work, I am a mother to a wonderfully curious and cheeky four-year-old named Maeve. In the best way possible, she rocked my world the day she arrived.

I believe the key to loving what you do is not taking anything too seriously. It's nice to meet you.