MERIT x Jenna Lyons

Merit believed in taking beauty beyond your vanity and into the world; thus, we created the On My Way content series. Style director, Founder, and CEO of LoveSeen lashed, Jenna Lyons was our first collaborator in the series; as a person who lives her life throughout the streets of New York and on the go, she was the ideal collaborator. The video shows Jenna getting ready for a meeting downtown while she gets dressed and applies her daily MERIT routine. In tandem with the video’s launch, as a surprise and delight to consumers, we offered a GWP on meritbeauty.com, providing a LoveSeen lash to all orders over $75 while available.

The full video content can be watched here.

Mélanie Masarin x MERIT

As a busy founder and CEO of a non-alcoholic brand, Ghia, Mélanie was the perfect second partner for the brand. The video captures Mélanie as she prepares to host a dinner party at her house. We cross-promoted her company’s product, Ghia, creating a co-marketing opportunity ideal for new consumer acquisition.

The full video content can be watched here.